Some people criticized?radio station KFKF-FM for starting to play Christmas music too?early, but it now looks as if the Wilks-owned station is having the last laugh.
The Country station became ?Kansas City?s Christmas Station? officially?on November 20.
It now looks as if the move delivered the highest?ratings?in Kansas City during the ?Holiday? Arbitron period with a 9.2 rating, easily outdistancing urban station KPRS-FM, which was second at 7.7.
While the numbers are for all listeners (6-years-old and up, Monday thru Sunday from 6 a.m. to midnight) and stations often break them down to specific demographic groups for sales purposes, the final numbers are still impressive.
In December, KPRS edged KFKF for the ratings lead by a 7.2 to 7.1 margin, but it should be noted that ?KFKF?s ?(94.1 FM) ratings are generally in the 5.0 range for most of the year.
We highlighted earlier that ?Radio George,? the Internet radio station founded by former KC talk show host George Woods, also experienced its highest ratings in history with its huge variety of Christmas music offering?over the holidays.
It definitely is a format that attracts listeners.
Source: http://www.bottomlinecom.com/christmas-music-delivers-big-radio-ratings/
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